8th & English
What happens when a chef opens a fish and seafood-focused restaurant in an old brick building in old neighborhood? 8th & English is a brand built on water, flavor, and color.
Chase B. cooked at the best restaurants in his city. He took over flailing kitchens and turned them around. He quit the industry for five minutes and then came back because he missed the heat. It was time for him to do him. It was time to open his own place. After taking over the lease to a built-out space, Chase asked us to build his brand. Together, we created 8th & English—a name that nods to the 8th grade english teacher that broadened Chase’s world.
Chase's aesthetic is decidedly modern, with an appreciation for small details and materiality. The menu would focus on fresh fish and seafood sourced locally and around the globe. Dishes would communicate elegance and Old World technique while maintaining an understated plating aesthetic. The clientele would run the gambit of young professionals looking for social energy to middle-aged power brokers to families seeking Sunday dinner mainstays. The restaurant's brand identity would need to communicate quality and attention to detail while feeling approachable and vibrant.
The design brings to life the themes of music, repetition, focus, and refinement; it embraces the culinary theme without devolving into kitsch. The brand’s design is inspired by the movement of waves and the repetition of prints, the cooler colors of the sea and the warmer tones and angular elements found on the covers of vintage jazz albums. To combine the inspiration behind Chase's menu with the more conceptual elements of the brand, we employ the Japanese printmaking tradition of *gyotaku*, which uses ink applied directly onto a piece of seafood to create elegant and minimalist forms. We use this technique to create visual assets for the website as well as original pieces of artwork that now hang throughout the space.
“Ben and Sebastien treated my project as their own. Their ability to pull from my thoughts an expressive interpretation of my intent was crucial to the development of my business’ identity. I cannot say enough about their professionalism, follow up and creative guidance. As someone who is more of a utilitarian and less of an abstract thinker, their thoughtfulness, creativity, and organization helped me achieve my goals.” —Chase Blowers, Chef & Owner
Press: Featured on Art of the Menu: https://www.underconsideration.com/artofthemenu/archives/8th_english.php Featured on Great Lakes by Design: https://greatlakesbydesign.com/2019/03/28/experiential-art/