Brand Identity design for a weekend-long activation designed by artists and creatives.
A city is only as nice as its people. Cincy Nice is a collective of artists and creatives who banded together to create a three-day interactive experience during Blink, Cincinnati’s city-wide immersive public art and light show.
The Cincy Nice leadership team gathered together in the BS offices for a three-hour conversation about their vision for an event that would pull together the collective resources of some of our city’s most envelope-pushing creatives, thinkers, designers, and musicians. The goal was to show the city what home-grown talent could create given limited time and resources.
In the spirit of the project, the brand identity for Cincy Nice was created in a one-day design sprint, featuring a simple, bold mark with ultra-bright assets like floral patterns and oblong shapes to highlight the individuality and diversity of the creatives making Cincy Nice happen.