Ripple Wine Bar
Create a brand identity for a Ripple Wine Bar in Covington, Kentucky that activates insights into the brand’s name, the owners’ style, and the customer’s need for a beautiful setting in which to experience and learn about wine.
Ripple is about making wine approachable and fun. We selected a name inspired by the owner’s favorite Grateful Dead song and the idea that celebrating good wine among friends has a ripple effect of positivity that flows into every aspect of life. Ripple’s brand language is easy-going and jovial, embodying a good time to be had by all.
We were inspired by the bold, clean, old-meets-new style of European Modernism and Bauhaus. We gravitated towards this style for both its uniqueness among Ripple’s competitors as well as its subtle psychedelic quality.
Ripple opened its doors in the Spring of 2019 to immediate success, earning multiple press stories and a loyal following. Try to get a seat at the bar on a Friday night, we dare you.